10 April 2026 · 5 min read
If you sell on Etsy, Pinterest is one of the most powerful free traffic sources available to you - but only if you're using it strategically. The problem? Doing Pinterest well manually is a time sink. Researching keywords, creating multiple pin designs, scheduling at the right times, tracking what's working… it adds up fast when you're already managing a shop. The right tools change that completely. This post covers the best Pinterest tools for Etsy sellers - what each one does, who it's for, and whether it's worth your time and money.
Before diving into the list, here's what actually matters when choosing a Pinterest tool as an Etsy seller:
Scheduling - can you batch-create and schedule pins in advance?
Analytics - does it show you what's driving clicks and saves?
Ease of use - you're running a shop, not a marketing agency
Etsy integration - does it pull in your listings automatically?
Price - does the cost make sense relative to the traffic it drives?
Keep these in mind as you read through.
Best for: Sellers who want a comprehensive scheduling and analytics platform
Price: Free plan available; paid plans from ~$14.99/month
Tailwind is one of the most well-known Pinterest scheduling tools and for good reason — it's packed with features. The SmartSchedule feature automatically identifies the best times to post based on when your audience is most active, and the Communities feature (formerly Tribes) lets you share content with other creators for wider reach.
What it does well:
Smart scheduling based on audience activity
Tailwind Create for generating pin designs in bulk
Detailed analytics on pin performance
Communities for organic reach boost
Worth knowing: The free plan is limited. To get real value from Tailwind you'll likely need a paid plan, which is something to factor in if you're just starting out.
Best for: Sellers who want to create professional-looking pins without a design background
Price: Free plan is genuinely useful; Pro is ~$16.99/month
Canva isn't a Pinterest scheduling tool, but it belongs on this list because great pins start with great visuals. Canva has hundreds of Pinterest-specific templates sized correctly at 1000x1500px, and the drag-and-drop editor makes it easy to create multiple pin variations from a single product photo.
What it does well:
Pinterest templates ready to customise
Brand kit to keep colours and fonts consistent (Pro)
Background remover for clean product shots (Pro)
Free tier is genuinely usable
Pro tip: Create 3–5 pin variations per product using different backgrounds, text overlays, and layouts. This gives you fresh content to schedule over several weeks from a single photoshoot.
Best for: Every Etsy seller on Pinterest — no exceptions
Price: Free with a Pinterest Business account
Before paying for any analytics tool, make sure you're using Pinterest's own built-in analytics. It shows impressions, saves, link clicks, and audience demographics — all for free. Most sellers either don't have a business account or never look at the data.
What it does well:
Impressions and reach by pin and board
Want to do this without the manual work?
PinFreshly converts your blog posts into Pinterest pin images automatically. Free to try.
Audience insights (age, location, interests)
Top performing pins over time
Conversion tracking when set up with your website
Set this up first before investing in any paid analytics platform.
Best for: Sellers who want to find the exact keywords their customers are searching for
Price: Ubersuggest has a free tier; Semrush from ~$129/month (overkill for most small sellers)
Pinterest keyword research doesn't require an expensive tool — the Pinterest search bar itself is a great starting point (type your product and note the suggested terms). But if you want to go deeper, Ubersuggest's free tier gives you search volume data and keyword ideas that can inform both your Pinterest descriptions and your Etsy listing titles.
What it does well:
Keyword search volume and competition
Related keyword suggestions
Content gap analysis
Honest take: For most Etsy sellers, the free Pinterest search bar autocomplete combined with Ubersuggest's free tier is more than enough. You don't need to spend $100+/month on keyword tools at this stage.
Best for: Sellers who are also managing Instagram alongside Pinterest and want one visual calendar
Price: Free plan available; paid from ~$16.67/month
Later started as an Instagram scheduler but has expanded to support Pinterest. Its visual calendar is genuinely useful — you can see your whole month of content laid out visually and drag-drop to reschedule. If you're managing both Pinterest and Instagram for your shop, Later consolidates them neatly.
What it does well:
Visual content calendar
Pinterest and Instagram in one place
Link in bio tool for driving traffic
Good mobile app
Worth knowing: Pinterest features are more limited than Tailwind — if Pinterest is your primary focus, Tailwind is the stronger choice.
Best for: Etsy sellers who also blog or create content and want to get more Pinterest mileage from every post
Price: Free to try at pinfreshly.com
PinFreshly is built specifically for bloggers and small shop owners who want to convert their existing content into Pinterest-ready pins without the manual grind. Instead of designing each pin from scratch, PinFreshly handles the conversion so you can focus on creating and selling.
If you're publishing blog content to support your Etsy shop - tutorials, gift guides, how-tos - and you're not converting those posts into Pinterest pins consistently, you're leaving a significant amount of traffic on the table. PinFreshly closes that gap.
What it does well:
Converts blog posts into Pinterest pins quickly
Saves time on repetitive pin creation
Designed for non-designers and busy shop owners
You don't need all of these. Here's a simple starting stack depending on where you are:
Just starting out (free):
Pinterest Business Analytics
Canva (free tier)
PinFreshly for turning your content into pins
Ready to invest:
Add Tailwind for scheduling and SmartSchedule
Upgrade Canva to Pro for brand kit and background remover
Most Etsy sellers are underusing the free tools before they even need to consider paid ones. Get the basics working first - consistent pinning, good descriptions, fresh images - then layer in paid tools once you're seeing traction.
The biggest gains on Pinterest for Etsy sellers come from consistency and keyword optimisation — not from spending money on tools. Get your profile, board names, and pin descriptions right, then use tools to scale what's already working.
PinFreshly is a great place to start if you're creating content and want to convert it into Pinterest pins without the manual work.
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